Report
Nicolas David

SAP : Sapphire 2019 : SAP à l’ère de la Customer Experience

>La Customer Experience à tous les niveaux - Sans surprise, le principal focus de ce Sapphire fut Qualtrics et l’importance des activités de Customer Experience. Mais SAP pousse cette fois l’idée encore plus loin pour l’entrer intégralement dans son ADN : i/ agréger les données opérationnelles (O) et des données d’expérience utilisateurs (X) devient pratiquement la nouvelle raison d’être du portefeuille de logiciels de SAP ; ii/ SAP va appliquer en interne cette règle...
Underlying
SAP SE

SAP is engaged in selling licenses for software solutions and related support services. Co. derives its revenue from fees charged to its customers for the use of its cloud solutions and for licensing of on-premise software products and solutions. Additional sources of revenue are support, professional services, development, training, and other services. Co. has more than 300,000 customers in over 180 countries. Co.'s SAP HANA platform holds the ability to simplify both the user experience and the overall IT landscape, creating a smaller data footprint, increased system throughput, and easier data processing and operation.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Nicolas David

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