Report
Nicolas David

SAP : Sapphire 2019: SAP the age of customer experience

>Customer experience at all levels - Unsurprisingly, the main focus of this Sapphire was Qualtrics and the importance of customer experience services. But this time SAP is taking the notion even further making it an integral part of its corporate culture: i/ aggregating operational (O) and user experience data (X) has more or less become the new raison d’être of SAP’s software portfolio; ii/ SAP is to apply this consumer centric rule internally. SAP is set to become Q...
Underlying
SAP SE

SAP is engaged in selling licenses for software solutions and related support services. Co. derives its revenue from fees charged to its customers for the use of its cloud solutions and for licensing of on-premise software products and solutions. Additional sources of revenue are support, professional services, development, training, and other services. Co. has more than 300,000 customers in over 180 countries. Co.'s SAP HANA platform holds the ability to simplify both the user experience and the overall IT landscape, creating a smaller data footprint, increased system throughput, and easier data processing and operation.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Nicolas David

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