Report
Geoffroy Michalet

SMCP : Rien de vraiment nouveau…les enjeux opérationnels et d’actionnariat restent les mêmes

>Ventes : la Chine et le digital sauvent (partiellement) la mise - La baisse du CA 2020 de -23,9% en organique a été atténuée par la forte reprise en Chine (+3,4% en 2020 et +24,5% au S2 2020 en organique). L’objectif du management est de réduire le nombre de produits en solde et le montant des promotions. Les ventes en ligne ont, sans surprise, fortement augmenté de +28%, représentant 26% des ventes totales (15% en 2019). L’objectif d’avoir 25% des ventes en digital ...
Underlying
SMCP SA

SMCP is engaged in the apparel and accessories retail market. Co.'s products are sold through a network of points of sale and websites. Co.'s product range is composed of on-trend and quality womenswear, menswear and accessories. Co.'s three brands can be characterized as follows: Sandro, targeted at sophisticated and self-confident women with a sleek, cool sense of style and a Parisian nonchalance; Maje, a bohemian chic positioning, targeting a feminine and young-at-heart and joie de vivre clientele and Claudie Pierlot, characterized as Parisian-preppy, wise and with a rebel touch. Claudie Pierlot is focused on a timeless, effortless style.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Geoffroy Michalet

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