Report
Geoffroy Michalet

SMCP : Some further details on the group’s current situation after the H1 2021 sales publication

>New service 100% Maje Service - Launch of a clothing and accessories rental service in France to meet additional demand. The launch is driven by pop-up stores and influencers. Four KPIs are to be followed for this activity: sales, gaining new clients, appeal, profitability (not necessarily accretive but positive at least). Depending on the success out to the year-end, the group envisages entering onto other such markets in the UK next year.Even more gree...
Underlying
SMCP SA

SMCP is engaged in the apparel and accessories retail market. Co.'s products are sold through a network of points of sale and websites. Co.'s product range is composed of on-trend and quality womenswear, menswear and accessories. Co.'s three brands can be characterized as follows: Sandro, targeted at sophisticated and self-confident women with a sleek, cool sense of style and a Parisian nonchalance; Maje, a bohemian chic positioning, targeting a feminine and young-at-heart and joie de vivre clientele and Claudie Pierlot, characterized as Parisian-preppy, wise and with a rebel touch. Claudie Pierlot is focused on a timeless, effortless style.

Provider
Oddo BHF
Oddo BHF

​Oddo Securities provides securities brokerage and research services. The company offers equity, economic, and derivatives research and credit analysis services. It focuses on insurance, automotive, building materials, pharmaceuticals, telecommunications, information technology, and agri-food industries.

Analysts
Geoffroy Michalet

Other Reports on these Companies
Other Reports from Oddo BHF
Olfa Taamallah ... (+2)
  • Olfa Taamallah
  • Yan Derocles
Cor Kluis ... (+2)
  • Cor Kluis
  • Julian Dobrovolschi

ResearchPool Subscriptions

Get the most out of your insights

Get in touch