Vilmorin & Cie : Feedback from CMD: La Dolce Vita, “leader in Italy in vegetable gardening”
>Italy: second biggest fruit and vegetable producer in Europe and seventh largest vegetable seed market in the world - Vilmorin & Cie's management organised a CMD and site visits to assess its footprint in Italy, where the group is the leader in the vegetable seed sector with 21% market share through its three business units. As a reminder, the world market for vegetable seeds is estimated at $ 5.6bn, i.e. around 15% of the world seed market (including field crop seed...Vilmorin & Cie SA is engaged in the production, marketing and sale of vegetable and crop seeds for agricultural production and market gardeners. The Vegetable seeds division is involved in the production and sale of vegetable seeds under the brand names, such as Hazera-Nickerson, Vilmorin SA, HM.Clause and Mikado Kyowa Seed, among others, intended for the professional food market, including market gardeners, processors, and specialists in canning, specialists in deep-freezing and freeze-drying. The Field Seeds division is focused on field seeds, including corn, straw cereals, grape and sunflower seeds for European and American clients. The Garden Products division is structured around two companies, Vilmorin Jardin and Suttons. In March 15, 2013, it acquired the Bisco Bio Sciences of India. In October 2013, it announced that it has recently taken over Shamrock. In November 2013, it acquired Eureka Seeds Inc. In March 2014, it acquired Seed Asia based in Bangkok.
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