Movement
When I published my LinkedIn article, Ford No Longer Sees Its Future as Just an Auto Company, in early 2016, discussing how Mark Fields (the now ex-CEO) saw Ford's future as an auto and mobility company, I never dreamed that less than two years later we would see a major OEM re-brand itself from just a car manufacturer to a human movement company. But that's just what Toyota did — it wants to expand its capability into technologies that can help people move not just around town, but also across the room.
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