Report
Barbara Gray
EUR 261.08 For Business Accounts Only

THE RACE TO ZERO

Zero Crashes, Zero Emissions, Zero Congestion. This is the title of a recent LinkedIn article published by Mary Barra, the
Chairman & CEO of GM, outlining GM's strategy for the three concurrent vectors of change transforming the auto
industry: autonomy, electrification, and sharing. It's fascinating to watch the transformation unfold as more and more
companies join the race to zero. On the autonomy vector, we're seeing new developments from technology firms like
Alphabet, AMD, Blackberry, Microsoft, NVIDIA and TomTom, industrial conglomerates such as 3M, and even the
U.S. Postal Service. Dyson, the vacuum and fan maker, and Johnson Matthey, the 200-year old U.K. specialty chemicals
company, have joined the electrification race. And technology firms such as Alphabet, SoftBank and Tencent Holdings
are investing in the sharing vector.
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Barbara Gray

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