Report
Jasmine Lin
EUR 173.18 For Business Accounts Only

Lewis (LEW) - Landing UFO

Summary

We are encouraged by LEW’s proposed acquisition of high-end furniture retailer UFO, which we believe could provide a sustainable revenue stream independent of credit sales.

The key risk with this acquisition is LEW’s lack of experience and limited success in merchandising for the higher-end market. We are reminded of its previous Lifestyle Living brand which had little success. However, given the current constraints to credit sales growth, we think that ensuring UFO’s success will be top priority for management.

Underlying
Lewis Group Ltd.

Lewis Group is a holding company operating through two main trading subsidiaries, Lewis Stores Proprietary Limited, which provides a range of furniture and appliances, and Monarch Insurance Company Limited, a registered short-term insurer that underwrites Customer Protection Insurance benefits to South African customers. Co.'s segments include: Lewis, which sells a range of household furniture, electrical appliances and home electronics; Best Home and Electric, which is a retailer of electrical appliances, sound, vision equipment and furniture; and Beares/My Home, which is a retailer of upmarket furniture.

Provider
Primaresearch
Primaresearch

Primaresearch is an independent, sell-side, equity research firm based in Cape Town, South Africa. We focus our research on consumer-facing companies as we have credible experience in this space. The name “primaresearch” invokes both high quality (prime) as well as “primary” research – being novel and offering value-add investment insights for our clients.

Our Vision

Our vision is to be the leading independent sell-side research firm in Africa. While we start with South Africa, we are looking into providing our clients with comprehensive, Africa-wide consumer-facing company and market research. Africa is poised to emerge as a significant consumer market, for which investors in South Africa and abroad will require thorough research and insights on. We aim to be the “go-to” research firm for these investors.

Our Culture

  • We foster an environment where our analysts can think creatively, to search beyond the obvious and look for interesting investment angles.
  • This is an environment where there is a free flow of ideas, discussions and debates.

We take a thematic approach in our research. This thematic approach highlights issues, risks and opportunities which investors may not have considered. Our goal is to bring “new” information to our clients’ attention, avoiding “maintenance” research which regurgitates existing information and talks to analyst models and numbers.

Analysts
Jasmine Lin

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