SharpSpring is a cloud-based marketing technology company. The company's primary marketing automation platform uses features such as web tracking, lead scoring and automated workflow. The SharpSpring platform is designed and built as Software as Service (SaaS) offerings. The company's focus is on marketing automation tools that enable customers to interact with a lead from an early stage and nurture that potential customer using features until it becomes a qualified sales lead or customer. Also, a portion of customers utilizes the company's SharpSpring Mail+ product, which is a subset of the solution that is focused on email marketing while also including some of the functionality available in the company's offering.
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