ITO EN is engaged in the production and sale of tea-leave products and beverages. Along with its subsidiaries, Co. operates in three business segments: tea leaves and beverages, restaurant, and other. Co.'s products include Japanese tea including mugicha (barley tea) and sobacha (buckwheat tea), vegetable juice, black tea beverages, coffee, Chinese tea, fruit juice, mineral water, other beverages, tea leaves (including tea bags and instant tea products) and supplement. In addition, Co. is engaged in the operation and the franchise of coffee shops under the name of "Tully's Coffee," as well as the production and sales of supplement products in the U.S.
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