Report
Thierry Wuilloud

Fireside Chat with CFO Ned Preston

New CFO Ned Preston, who grew up in Boulder, Colorado, joined Gaia in June of this year and shared his initial impressions and excitement about Gaia’s business momentum. Gaia is executing a soft launch of the Gaia Marketplace, with an initial test introduction of the new service to 4% of its member base. The introduction has achieved solid momentum. The company will gradually expand its offering and broaden the distribution with a fully completed launch of the new service by the first half of 2024. The Gaia Marketplace should contribute to further growth in ARPU, which is clearly one Gaia’s critical KPIs. ARPUs have steadily grown over the past four years, and we expect the Gaia Marketplace to help with the positive trend. Member growth has resumed in 2023, with the company growing the member base from just above 750,000 at the end of 2022 to 775,000 at June 30, 2023. With the 800,000 members mark in sight, Preston pointed out that the model has meaningful operating leverage at, and above, that number, as illustrated in a benchmark scenario analysis presented in the company’s investor deck. This is further validated by the good cash flow generation realized so far this year as member growth has resumed. Employee productivity and general efficiency have also improved this year, as a result of cost-cutting measures made possible by the end of the COVID crisis. COVID had necessitated an increase in the workforce (mostly contractors) to run the business due to inefficiencies caused by remote working (many of Gaia’s activities require the physical presence of employees on the Gaia campus and filming studios). By 2Q23, gross profit per employee had grown to more than $600,000, which is a good indicator of the progress made.
Underlying
GAIA GROW CORP

Spirit Bear Capital is a capital pool company. The principal business of Co. is the identification and evaluation of assets or a business and, once identified or evaluated, to negotiate an acquisition or participation in a business subject to receipt of shareholder approval, if required, and acceptance by regulatory authorities.

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Water Tower Research
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Analysts
Thierry Wuilloud

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