Report
Atinc Ozkan ...
  • Piotr Raciborski, CFA

Cyfrowy Polsat: structural headwinds ahead (downgraded to SELL)

We have downgraded our rating on Cyfrowy Polsat (CPS) to SELL (from Hold) and cut our price target (PT) to PLN 11.86/share (from PLN 15.42), implying 12% downside potential. We believe that the positive short-term triggers in CPS’ story have materialised already (succession completion, interest rates cuts supporting the FCF), while the weak 4Q25 results and 2026E outlook (we expect further declines in the telecoms segment) could fuel drops. Most importantly, in the long term, we see structural headwinds for CPS, including competition from FTTH for its DTH pay-TV and mobile internet products, which could result in pressure on the ARPU or customer base size, we believe. On our forecasts, CPS is trading at a 2026E P/E of 17.4x and EV/EBITDA of 6.8x, at 39% and 19% premiums vs. its peers, respectively, which we see as unjustified.
Underlying
Cyfrowy Polsat SA

Provider
Wood and Company
Wood and Company

WOOD & Company is the leading investment bank in Emerging Europe. Founded in 1991 and head-quartered in Prague, our footprint spans the region and touches investors around the globe.

A pioneer in Emerging Europe, WOOD executed many of the first CEE equity trades and landmark investment banking transactions. Our electronic trading platform was the first in the region, and remains the best. We are continually expanding our relevance and reach in these ever-evolving markets.

Our equity market share reflects our stature: 7% in Warsaw, 20% in Bucharest, 16% in Hungary, 40% in Prague and 5% in Vienna. Our distribution is unparalleled, with the largest salesforce in the region, servicing a uniquely diverse investor base.

We couple local expertise with a truly international perspective. With offices on the ground in the region, and in key financial hubs such as London and Milano, we are never far from our clients and we remain at the forefront of what’s afoot in the CEE emerging and frontier landscape.

Analysts
Atinc Ozkan

Piotr Raciborski, CFA

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