Wirtualna Polska: shifting up a gear for e-commerce growth (stays BUY)
We maintain our BUY on Wirtualna Polska (WPL), and cut our 12M price target (PT) to PLN 129.5/share (from PLN 133.2), implying c.51% upside. WPL’s share price has underperformed the market in the LTM, and we believe that the weak performance of the media segment is the main reason. The strong 4Q24 results, however, are proof, in our view, that the initiatives implemented by management to repair the segment have been effective. Assuming a media segment stabilisation and a solid outlook for the travel e-commerce business (also fuelled by the Invia Group acquisition, the biggest M&A in WPL’s history), we see WPL as a compelling growth story and our top pick in the CEE TMT space. On our forecasts, WPL is trading at 2026-27E EV/EBITDAs of 5.5-5.1x, implying 41% and 48% discounts vs. its peers.Wirtualna Polska Holding SA is a Poland-based holding company. The Company owns entities that are engaged in the Internet publishing and broadcasting content, including operating business, technology, sports and entertainment portals, as well as electronic mail (e-mail) and electronic commerce (e-commerce). It also offers a range of advertising products, including display ads. The Company operates through such Internet portals as Wirtualna Polska, o2.pl, Money.pl, WP SportoweFakty, Dobreprogramy.pl, WP Parenting, Domodi and Homebook, among others. The Company operates domestically.
WOOD & Company is the leading investment bank in Emerging Europe. Founded in 1991 and head-quartered in Prague, our footprint spans the region and touches investors around the globe.
A pioneer in Emerging Europe, WOOD executed many of the first CEE equity trades and landmark investment banking transactions. Our electronic trading platform was the first in the region, and remains the best. We are continually expanding our relevance and reach in these ever-evolving markets.
Our equity market share reflects our stature: 7% in Warsaw, 20% in Bucharest, 16% in Hungary, 40% in Prague and 5% in Vienna. Our distribution is unparalleled, with the largest salesforce in the region, servicing a uniquely diverse investor base.
We couple local expertise with a truly international perspective. With offices on the ground in the region, and in key financial hubs such as London and Milano, we are never far from our clients and we remain at the forefront of what’s afoot in the CEE emerging and frontier landscape.
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