Wirtualna Polska: WP boosts media margins (stays BUY)
We maintain our BUY rating on Wirtualna Polska (WPL) and lift our 12M price target (PT) to PLN 133.2/share (from PLN 131.5), implying c.44% upside. WPL’s share price has declined 22% ytd, due mainly to the Media segment’s growth stalling, even despite the relatively solid market environment. It seems that, finally, the group’s management has recognised the reasons behind the issues, and has implemented a series of initiatives aimed at boosting the growth and profitability of the segment, including the utilisation of AI in content production, performance marketing and cost reduction. We believe in the successful repairing of the segment (considering the company’s strong track record in dealing with business challenges in the past), which should, when paired with the continuing solid performance of the Travel segment, result in the adjusted EBITDA growth accelerating from 6% in 2024E to 13% in 2025E. On our forecasts, WPL is trading at 2025-26E EV/EBITDAs of 6.1-5.4x, implying 42% and 23% discounts vs. its peers.Wirtualna Polska Holding SA is a Poland-based holding company. The Company owns entities that are engaged in the Internet publishing and broadcasting content, including operating business, technology, sports and entertainment portals, as well as electronic mail (e-mail) and electronic commerce (e-commerce). It also offers a range of advertising products, including display ads. The Company operates through such Internet portals as Wirtualna Polska, o2.pl, Money.pl, WP SportoweFakty, Dobreprogramy.pl, WP Parenting, Domodi and Homebook, among others. The Company operates domestically.
WOOD & Company is the leading investment bank in Emerging Europe. Founded in 1991 and head-quartered in Prague, our footprint spans the region and touches investors around the globe.
A pioneer in Emerging Europe, WOOD executed many of the first CEE equity trades and landmark investment banking transactions. Our electronic trading platform was the first in the region, and remains the best. We are continually expanding our relevance and reach in these ever-evolving markets.
Our equity market share reflects our stature: 7% in Warsaw, 20% in Bucharest, 16% in Hungary, 40% in Prague and 5% in Vienna. Our distribution is unparalleled, with the largest salesforce in the region, servicing a uniquely diverse investor base.
We couple local expertise with a truly international perspective. With offices on the ground in the region, and in key financial hubs such as London and Milano, we are never far from our clients and we remain at the forefront of what’s afoot in the CEE emerging and frontier landscape.
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