The most prominent risks within online gambling are the social and governmental aspects surrounding gambling addiction and acting in markets that are regulated. To mitigate these risks, GiG has developed an AI machine learning system to help identify end-users that may be at risk. The firm also provides a range of gaming tools that allow users to place limits on their gaming. These tools allow end-users to decide in advance how much time or money they are able or willing to spend. ESG profile
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