The most important announcement so far was the launch of TPUv7 Ironwood. Though not a big surprise, the performance improvements are meaningful (more details below) and we continue to model 450K coming online this year, though there could be upside to this considering they are expected to be generally available later this year.
Google Cloud Next takes place this week from today (pre conference) through Friday. We think the most important issues going into the event are: 1. Black Cloud: Trade war will hang over the show - our take on tariff Cloud impact. 2. Capacity Catalysts? Expect more on next TPU generation & Blackwell availability. 3. Nobody Comments on the Wiz: talk of deal potential likely limited. 4. Gemini’s Twin Benefits: Models drive GCP advantages on performance & cost
Evaluating the consequences of tariffs is challenging. We chose to help layout a simple and strong analytical baseline to understand the first-order impact of tariffs on our coverage. In a few slides we have summarised the groundwork and look forward to continuing the work and help our readers make sense of implications in weeks to come.
Yesterday, we hosted an expert call to discuss: 1. The outlook for digital advertising against the backdrop of recent macro anxiety. 2. The most and least resilient ad platforms in the event of a recession, and 3. The state of competition for Google Search as new AI-first competitors emerge.
Yesterday President Trump announced a baseline 10% tariff on all countries exporting to the U.S., with additional reciprocal tariffs calculated as a function of the U.S. trade deficit of each country. Follow the link below for our immediate thoughts and implications on our supply chain. We will circle back with more quantified analyses in the next couple of days.
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