We are neutral ahead of the Q3 report, as we forecast sales growth momentum across all segments to be offset by still-negative effects near-term from the Bålsta ramp-up. We expect focus to be on Dagab efficiency gains in the coming quarters and into 2025, and we like the industry’s continued volume growth following a weak 2023. We reiterate our BUY and SEK320 target price.
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While there are early signs of a market recovery, this was not apparent in XXL’s Q2 results, which were significantly below expectations, driven by lower sales, reduced gross margins, and higher costs. XXL is making progress on its strategic initiatives, but it needs to return to sales growth to see the full impact. We reiterate our HOLD and NOK0.75 target price.
Q2 was hurt by one-off costs in Dagab, and the Bålsta ramp-up is now expected to take longer than Axfood initially planned. That said, its annual efficiency target is unchanged, and it again outperformed the market despite very tough comparables. We reiterate our BUY, but have cut our target price to SEK320 (330) after lowering our estimates.
We consider this a weak report, with adj. EBIT c13% below consensus. The miss was driven by a negative development in Dagab, hit by restructuring costs and disturbances in its logistics operations and costs related to the City Gross acquisition. We expect consensus 2024e adj. EBIT to come down c3–5% on the results and believe a negative share price reaction is warranted.
We are positive ahead of the Q2 results (due at 07:00 CET on 12 July), expecting EBITDA 23% above consensus. While we see early signs of increased retail spending, we believe XXL needs to prove it can deliver on its strategic initiatives to fully benefit from a potential market recovery. We reinstate our recommendation with a HOLD and NOK0.75 target price.
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