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Zurich Is on the Map — and the App Will Reward You for Exploring It
Zurich Is on the Map — and the App Will Reward You for Exploring It A platform built in Switzerland has just made a concrete promise to people living in Zurich and Geneva: explore your city through the naoo app, check in at places you discover, and earn rewards for doing so. naoo AG, headquartered in Zug and listed on the Dusseldorf Stock Exchange, has released Generation V of its social media and commerce platform. Among five global launch cities — Zurich, Geneva, Berlin, London and New York — Switzerland holds two slots. For residents of both Swiss cities, the experience is live and avai...
naoo Rebuilt Its Entire Stack, Shipped a Commerce Layer, and Made the ...
naoo Rebuilt Its Entire Stack, Shipped a Commerce Layer, and Made the City the Product There is a specific category of startup risk that rarely gets discussed: the cost of outgrowing your own architecture before the product thesis is proven. naoo AG just addressed it head-on — replacing both frontend and backend simultaneously, shipping its most commercially significant feature to date, and activating a real user-facing rewards mechanic, all in a single release. Generation V is not a minor version bump. The Zug-based social and commerce platform has rebuilt on an enterprise-grade Java back...
naoo’s New Platform Turns a City Visit Into a Measurable, Rewarded Bra...
naoo’s New Platform Turns a City Visit Into a Measurable, Rewarded Brand Interaction Brand and marketing leaders have spent the past decade optimising digital campaign spend while watching the connection between that spend and in-store or in-location outcomes grow progressively harder to measure. naoo AG’s Generation V release is built around a fundamentally different mechanic — one where the user’s physical visit is not inferred from impression data, but confirmed by a check-in and rewarded immediately. The Swiss-listed media technology group has activated naoo business within its rebuilt...
Visit Your City. Get Paid for It.
Visit Your City. Get Paid for It. That is not a tagline. That is what naoo, the Swiss social platform, now actually does. The app — which has quietly built up over 160,000 downloads — has just launched its most ambitious update: Generation V. And inside the redesign is a mechanic that changes the basic logic of what a social platform is for. For the first time, you can open naoo, find a cafe or a shop or a local spot near you, walk there, check in, and receive points in return. Real rewards. For going outside. How It Works on Day One Open the app. Go to the map. You will see curated plac...
naoo lanciert Generation V – Schweizer Plattform verbindet Social Medi...
naoo lanciert Generation V – Schweizer Plattform verbindet Social Media erstmals direkt mit lokalem Handel Neue Plattform-Architektur ermöglicht Händler-Integration, kartenbasierte lokale Aktivierung und messbare Interaktion am Point of Sale – Zürich und Genf unter den fünf Startmärkten Zusammenfassung Zürich / Frankfurt, 16. März 2026 – Die naoo AG, Betreiberin der Social-Media- und Commerce-Plattform naoo, gibt den Launch von naoo Generation V bekannt. Das Release umfasst einen vollständigen Neuaufbau der Plattform-Technologie und die direkte Integration von naoo business in die Hauptan...
- Cosmin Filker
- Matthias Greiffenberger
Research study (Note) english - naoo AG - 08.12.2025
Sales and earnings development 1st half year 2025 naoo AG recently announced its half-year figures for 2025. Thanks to the acquisition of Kingfluencers at the beginning of the year (consolidation of the transaction with retroactive effect from January 2025), the company was able to achieve a sharp increase in sales to CHF 4.30 million (H1 2024: CHF 0.42 million). At the same time, gross profit increased dynamically to CHF 1.62 million (H1 2024: CHF 0.07 million), which equates to an almost do...
- Cosmin Filker
- Marcel Goldmann
Researchstudie (Note) – naoo AG - 10.11.2025
Umsatz- und Ergebnisentwicklung 1.HJ 2025 Die naoo AG hat kürzlich ihre Halbjahreszahlen 2025 bekannt gegeben. Hiernach konnte die Gesellschaft dank der zu Beginn des Jahres getätigten Kingfluencers-Übernahme (Konsolidierung der Transkation rückwirkend ab Januar 2025) einen sprunghaften Umsatzanstieg auf 4,30 Mio. CHF (1. HJ 2024: 0,42 Mio. CHF) erzielen. Gleichzeitig wurde das Rohergebnis bzw. der Bruttogewinn dynamisch auf 1,62 Mio. CHF (1. HJ 2024: 0,07 Mio. CHF) gesteigert, was einer nahe...
- Cosmin Filker
- Marcel Goldmann
Research study (Initial Coverage) english - naoo AG - 03.09.25
naoo AG (naoo) operates a self-developed next-generation social media plat-form that connects people based on their interests and preferences. It offers a unique user experience through gamification and personalised content. With its innovative points and rewards system, naoo encourages user engagement and enables users to benefit directly from their activity on the platform. With this year's acquisition of Kingfluencers, Switzerland's largest influencer agency, the company has taken a significa...
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