Sales momentum weakened in Q4, which combined with higher costs made H2 2018 EBIT miss consensus by c8%. The 2019 EBIT guidance of DKK2.65bn–2.95bn was also weak, with the high-end below our estimates and consensus. A product launch was announced, which should support growth in 2019 although we expect this will be back-end loaded. We retain our HOLD, but have cut our target price to DKK210 (DKK220).
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