NEW YORK--(BUSINESS WIRE)--
Located in the heart of the city’s premier shopping, dining, and amusement destinations, UGG® (a division of Deckers Brands NYSE: DECK) has opened the doors to its new Garden State Plaza retail location, recognized by the New York Times as one of the most influential malls in the country.
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UGG® opens doors to its new Garden State Plaza retail location in New Jersey (Photo: Business Wire)
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Bringing the brand’s fresh California-inspired store design to the New Jersey area, the 1,514 square-foot retail space opens on the heels of UGG® introducing its new Classic, a reimagined UGG® Classic Boot. The new Classic II boot boasts innovative, autumn-ready updates including water and stain resistance, enhanced traction and a lighter silhouette for all-day wearing occasions.
Aligning with the brand’s biggest relaunch in its 37-year history, the Garden State Plaza location features a full Boot Bar that offers on-site Swarovski crystal customization, as well as the complete range of over 300 fall styles including footwear, loungewear, handbags, accessories, and home goods for men, women and kids.
“Reflecting our casual roots, our new store locations immerse customers into the effortlessly chic UGG experience,” says Gerard Marceda, Vice President of Retail for North America. “We’re thrilled to open the doors of our new Garden State Plaza location and share not only the bright, airy new store aesthetic, but our expanded fall collection that includes a range of fresh silhouettes and styling options.”
The new Garden State Plaza location joins the brand’s official outlet stores in Jersey Gardens and Jersey Shore Outlet Mall. A second concept store in New Jersey is set to open at the American Dream Mall in early 2017.
For more information on UGG® or to find a retail location near you please visit http://www.ugg.com/storelocator.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury style and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
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