GLENDALE, Calif.--(BUSINESS WIRE)--

Beginning today, families and fans can once again add a little Disney magic into the bedtime routine with the Disney store “Disney Bedtime Hotline.” For the second year in a row, fans and families can call the toll-free number, 1-877-7-MICKEY, to hear six special goodnight messages from Mickey Mouse, Woody, Jasmine, Anna and Elsa, Yoda and Spider-Man to give kids something to look forward to at bedtime – and give parents a break. The phone number will run from today through September 30 and is available throughout the United States. Callers can also opt-in for a one-time text.

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Disney Bedtime Hotline (Graphic: Business Wire)

Parents agree that putting kids to bed can be stressful, and a recent survey showed that 77 percent of parents are exhausted by the process of getting their children to bed¹. In an effort to help improve the bedtime battle, shopDisney.com|Disney store is launching an updated assortment of sleep items including plush bedtime buddies, fleece sleep throws, slippers, new pajama sets as well as the new subscription program, . For as low as $27.99 per box, subscribers will receive everything they need to spark their child’s imagination and help establish a regular nighttime routine. Fun for kids and a dream for parents, each story-filled box includes easy-to-follow activity cards, authentic Disney store pajamas, an adventure-based book, a rewards chart, stickers and a special offer. Guests can also choose a Bedtime Deluxe Box with two additional treasures that might include a pillow, blanket, towel, plush or bath toys -- over $70 of value for as low as $54.99².

While the hotline will only run through the end of the month, the is available to order monthly or annually for shipment on a monthly, quarterly or semi annual basis, and is the perfect gift for birthdays, holidays or special days. The Disney Bedtime Adventure Box is the third monthly subscription box offered from shopDisney.com|Disney store after the Disney Princess Enchanted Collection and Disney Backstage Collection.

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About Disney store and shopDisney

Disney store, which debuted in 1987, is owned and operated by Disney in North America, Europe, Japan and China. Disney store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters from Disney, Pixar, Star Wars and Marvel. shopDisney.com is the ecommerce destination for guests of all ages, offering a curated selection of the best product from Disney store, Disney Consumer Products licensees, global collections and collaborations, and Disney Parks and Resorts, including trend fashion and accessories, toys, home and collectibles. Disney store and shopDisney offer magical shopping experiences that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. There are currently 205 Disney store locations in North America; more than 40 Disney store locations in Japan; two locations in Shanghai, China including a flagship; and more than 70 Disney store locations in Denmark, France, Germany, Ireland, Italy, Portugal, Spain, and the United Kingdom, plus online stores , , , , , and . Disney store and shopDisney are the retail merchandising arms of Disney Parks, Experiences and Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. For more information, please visit or follow us at , and .

¹ Survey conducted by OnePoll for Firefly with a sample of 1,000 parents of children aged 3-12 in August 2017

² Disney Bedtime Adventure Box subscriptions are available for US delivery only, while supplies last. $27.99 (standard)/$54.99 (deluxe) per box price based on 1-year (12 boxes) subscription purchase. Additional subscription and pricing options available. Value and savings messages are based on comparison of purchasing all items separately at full price.

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