SAN FRANCISCO--(BUSINESS WIRE)--
PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today launches an exclusive home décor partnership with ivivva, the athletic apparel brand created by lululemon and inspired by active girls. Designed to encourage tweens and teens to live out their dreams, the ivivva for PBteen capsule collection offers a range of home décor including furniture, bedding, and decorative accessories. Featuring signature prints from ivivva’s Fall 2017 season and a bright, inspirational aesthetic, the collection includes more than 40 pieces, with prices ranging from $29.50 to $1,175. The collection is available online at PBteen.com and ivivva.com, as well as PBteen stores nationwide and select ivivva stores in the U.S. and Canada.
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'Be You' Bedroom from the ivivva for PBteen collection debuting today. (Photo: Business Wire)
“We are excited to launch our first home collection in collaboration with PBteen. ivivva’s mission is to arm girls with gear that inspires them to live courageously and lead boldly together. We want to continue to help girls express themselves by offering an ivivva bedroom space that encourages them to dream big and achieve their goals,” says Cindy Bokitch, General Manager of ivivva by lululemon.
Designed to transform a tween or teen’s bedroom into a space that reflects and inspires their active lifestyle, the ivivva for PBteen collection features exclusive designs that bring energy and movement to the room. Bold and versatile, the Stay Gold room creates a space perfect for practicing various activities and pursuing goals. The Altered Skies Duvet is constructed from a cotton and rayon blend inspired by athletic wear textiles with a soft and silky texture. The ombré Dreamer Pillow and the textured Be Bold Rug create the perfect oasis to focus on building “dreams and goals.” Finished with active accents, such as the full-length Floor Mirror and Ballet Barre, this room is made to inspire.
The Be You room encourages exploration with geometric prints and oversized cosmic wall murals. Inspired by ivivva’s signature print and pattern, the multi-colored Geo Evolution Comforter and super soft Space Dye Jersey Sheets bring depth and vibrancy to the room, while the clean lines of the Dreams and Goal Pinboard and Inspiration Tapestry encourage teens to live courageously. A focal point of the room, the painted metal Soft Blue Locker Desk and Powder Pink Locker Tower complete the look with collegiate charm.
“The ivivva for PBteen collection celebrates the collective efforts of two like-minded brands who encourage self-expression and confidence,” says Jennifer Kellor, President, PBteen. “Together with the ivivva team, we have designed home furnishings reflective of ivivva’s attention to performance detail, bold pattern and positive messages that inspire customers to bring their dreams and goals to life.”
ivivva and PBteen invite customers to BE THE SPARK, at the #ivivvaxPBteen launch events, hosted in Toronto on July 12th and in Malibu on July 16th. Attendees will be able to see, touch and feel the collection, as well as express their active lifestyle with activities such as barre, yoga, dance, face painting and more. For event details visit ivivva.com/pbteen. To learn more about our partnership, visit PBteen.com/ivivva and join the conversation on social media @PBteen @ivivva and #ivivvaXPBteen.
ABOUT IVIVVA
Created in 2009, ivivva by lululemon designs beautiful, technical athletic wear for girls (in sizes 6-14) and connects them through experiences that inspire them to reach their full potential: as a leader and an athlete. From running and internships to dance and goal-setting, ivivva stores offer a variety of complimentary classes and programs for unstoppable leaders. ivivva has more than 70 locations across North America and is headquartered near the beach in beautiful Vancouver, BC Canada.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.
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