Why have European companies lost their mojo in China?

The recent EU-China summit, held on the 50th anniversary of diplomatic relations between the two regions, marked a significant moment in a long and complex partnership. Beyond the diplomatic fanfare lies a sobering reality for European and other foreign companies operating in China, one that demands a fundamental rethink of businesses’ strategies and expectations.In a recent Working Paper, Théo Storella, Jianwei Xu and I use first-hand insights from the European Chamber Business Survey (conducted annually between 2017 and 2025) to shed light on the shifting landscape European businesses face i...

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