Report

BILI 4Q25 Results: Ads Could Remain Resilient in 2026

What’s new: Bilibili’s reported 4Q25 results that were above consensus and our expectations. Gaming revs could continue to be adversely impacted by tougher comps in San Mou. Ad growth could remain resilient in CY26 partly driven by further improvement in conversion and continued increase in user traffic. Margins could be partly impacted by investments in AI. We maintain our PT at USD29.

Analysts:
Jin Yoon
Underlying
Bilibili Inc. Sponsored ADR Class Z

Provider
New Street Research
New Street Research

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Analysts
Jin Yoon

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