Report
EUR 93.41 For Business Accounts Only

Netjoy (云想科技) Pre-IPO - Growth stalled for the short video marketer

Netjoy, a leading short video marketing solution player, is raising USD 200m via a listing in Hong Kong.

Netjoy rode the wave of emergence of short video platforms such as Tiktok and Kuaishou. It specialises in short video marketing. Online gaming is the main spender on ads through Netjoy.

We note that key operating metrics such as revenue per click and revenue per advertiser has been trending down in the track record period. The company's shareholders are mainly individuals with no significant investments from institutional investors.

We also note that the company didn't disclose operating data in 2020 hence it is challenging to assess the recent development. We provide our preliminary thought on its valuation.
Underlying
Netjoy Holdings Limited

Provider
Aequitas Research
Aequitas Research

Aequitas Research is a leading ECM research firm with a focus on IPOs and placements/follow-on offerings across the Asia Pacific with deal size of over USD100m. 

Since 2015, we have covered 400+ IPOs and 450+ placements with a hit rate of 73% and 65%, respectively. We combine fundamental bottom-up views with our proprietary quantitative framework to provide a holistic analysis.
 
Our coverage includes pre-IPO notes before the deal is launched, follow-up analysis once the deal is live and post-listing trading analysis. We also provide a more quant driven analysis on placement/follow-on offerings.
 
Markets that we cover include:
Hong Kong,
China ADRs,
India,
Japan,
Australia, and
ASEAN.

Analysts
Ke Yan

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