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Pakistan Auto_Yaris inoculates industry against demand downslide, (AKD Daily, Nov 12, 2020)

AKD Daily

Pakistan Auto: Yaris inoculates industry against demand downslide

  • PAMA reported Oct’20 total automotive industry sales fell -4%MoM despite landing firm over last year (+1%YoY, after 23 consecutive months of negative or no YoY growth), amounting to 11,384 units, where constituents moved -5%/-2%/0%/+36%/+5%MoM for Passenger Cars/LCVs/Trucks/Buses/Tractors, while LCV/Tractors/Trucks recorded rise of +53%/+33%/+57%YoY
  • Cumulative 10MCY20 sales decline of 45.9%YoY was an offshoot of Passenger Car/LCVs/Trucks slipping 48.0%/33.4%/35.4%YoY, while over the same period car segments 800cc+/1000CC/1300CC+ sales moved -49.3/-55.9/-42.5%YoY, as demand suffered from hefty price hikes following through to CY20 exasperated by the COVID-19 pandemic
  • Amongst major OEMs, INDU/HCAR had a strong month with sales up 120/61%YoY as they benefit from the 1,300CC+ segment exhibiting greater resilience, with INDU inoculating itself from dull demand scenario with the Yaris launch, while PSMC continued to have a tepid month (-7%MoM/-13%YoY) with Alto and Ravi sales receding further on annual basis
  • Considering the absence of KIA sales figures (not a member of PAMA) we have clearly crossed the low water mark for industry sales as growth is being underreported on PAMA numbers alone. In the backdrop of heightened industry competition and demand model launch timeline for new entrants, we remain upbeat on INDU’s ability to weather headwinds and deliver on smooth uptick in profitability.

AKD Research

Underlying
Pak Suzuki Motor Co. Ltd.

Pak Suzuki Motor is engaged in assembling, progressive manufacturing and marketing of Suzuki cars, pickups, vans, and 4X4 vehicles. Co.'s product models include Baleno, Margalla, Mehran, Kyber, Ravi Pickup, Bolan Van and Potohar Jeep.

Provider
AKD Securities Limited
AKD Securities Limited

AKD Securities Ltd. is one of the leading securities firm in Pakistan, providing a comprehensive range of investor focused services, including equity brokerage, economic and securities research, investment banking and financial advisory services. AKD Securities accounts for more than 6% of the average daily value of the Karachi Stock Exchange. AKD Securities was the first brokerage house to launch an online trading platform in Pakistan in November 2002 and now has the largest market share with over 6000 customers. This has helped diversify and expand the retail investor base in the country and ushered in a whole new universe of investors to the stock market.

AKD Securities Ltd. caters to a diversified group of domestic and international institutional investors, high net worth individuals and upscale retail clients, including expatriate Pakistanis. With high quality research, unparalleled execution and distribution capability for both regular and large block trades, AKD Securities Ltd. has earned an outstanding reputation in the Pakistani securities industry.Outside of commercial banks, AKD Securities Ltd. is one of the biggest capital market firms in the country. AKD Securities is the leader in raising and providing risk capital in underwriting, market making and mergers and acquisitions in Pakistan. Good corporate governance and professionalism are emphasized throughout the firm and AKD Securities Ltd. is amongst the very few companies to have introduced a firm-wide comprehensive CODE of ETHICS, overseen by an independent compliance manager.Ultimately, our success is based on the quality of service we provide to our customers and the trust and confidence reposed in us by them. Our focus, therefore, remains on customer satisfaction at all levels in the company.

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