Report
Sam Hudson, CFA

Strengthening its competitive advantages

We view the planned ramp in investment at HD as further strengthening the company's competitive positioning, relative to both brick-and-mortar peers and online competitors, in an evolving omni-channel retail environment. We believe the macro backdrop remains favourable and see HD continuing to exceed expectations. We view the 2020 targets as incorporating HD's typical conservatism and see it achieving the top-end of the guidance ranges. We reiterate our Overweight rating and $205 PT. Assuming successful tax reform, this PT would increase to $222.
Underlying
Home Depot Inc.

The Home Depot is a home improvement retailer. The company provides its customers an assortment of building materials, home improvement products, lawn and garden products, and decor products and provides a number of services, including home improvement installation services and tool and equipment rental. The company also maintains a network of distribution and fulfillment centers, as well as a number of e-commerce websites. The company provides a number of programs for its Professional Customers to meet their particular needs, and for its Do-It-Yourself and Do-It-For-Me customers, the company provides a number of installation services. The company also provides tool and equipment rentals for its customers.

Provider
Atlantic Equities
Atlantic Equities

Formed in 2003 by an established team from Cazenove, one of the most respected investment banks in the UK, Atlantic Equities conducts and publishes fundamental, bottom up research on mid and large cap US companies.

Atlantic provide order execution through a wide range of DMA products and algorithmic trading suites.

Analysts
Sam Hudson, CFA

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