BiG Research Flash Note: Daimler
Daimler was the resulting company of the merger in 1926 between Benz & Cie (founded
in 1883) and Daimler Motoren Gesellschaft (founded in 1890). It develops, manufactures
and distributes cars, vans, trucks and buses worldwide. In 2017 55% of revenues were
originated from Mercedes-Benz cars while 21% were from Daimler tucks and around
10% from vans and buses. Financial services contributed with around 13.5% of revenues.
Daimler has production facilities in 19 countries, with most of its sales in Europe (42%)
followed by US (25%) and China (11%).
Daimler provides a range of transportation products, including passenger cars and commercial vehicles, and also financial services. Co. operates in five segments. Mercedes-Benz Cars sells passenger cars and off-road vehicles under the Mercedes-Benz brand and small cars under the smart brand. The Daimler Trucks distributes its trucks (Mercedes-Benz, Freightliner, FUSO, Western Star, Thomas Built Buses and BharatBenz). The vans of the Mercedes-Benz Vans segment are sold under the brand name Mercedes-Benz and Freightliner. Daimler Buses sells completely built-up buses (Mercedes-Benz and Setra). The Daimler Financial Services division supports sales of Co.'s automotive brands.
Banco de Investimento Global, S.A. (BiG) is a privately-held, specialized financial institution, with headquarters in Lisbon, and is licensed to operate in all business areas open to the banking sector in Portugal.
BiG Research specializes in finding long term investment ideas in European and US markets.
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