NEW YORK--(BUSINESS WIRE)--
Reprising her role as the first-ever Global Women’s Ambassador for UGG® (a division of Deckers Brands NYSE: DECK), Rosie Huntington-Whiteley teams up with gal pal and fellow model Andreea Diaconu to star in the next chapter of her UGG® fall campaign. Capturing their playful, off-duty antics in a short video, the duo shows off the multitude of different ways to style the new Classic Cuff this fall.
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New UGG Classic Cuff styles (Photo: Business Wire)
Personifying the effortlessly chic and ever confident spirit of UGG®, Rosie and Andreea pair the new Classic Cuff with a mélange of autumn ensembles including rocker chic, post-yoga, and boho beauty. Shot on location in Los Angeles by famed artist, photographer and director Cass Bird using her signature style; the short video edit brings to life the cool, high-spirited, confident and beautiful spirit of the two starlets as they take over the dressing room.
“UGG is a brand that fits naturally with my lifestyle,” says Rosie Huntington-Whiteley. "So when we shot the ‘Style-Off’ campaign featuring the Classic Cuff, I was excited to share my love for the brand with one of my friends and fellow models Andreea Diaconu as you can see from all of the fun we had filming. These boots are extremely luxurious and chic but also versatile and stylish."
Offering the same warmth and comfort of the original icon, the Classic Cuff has been updated with a scalloped topline you can cuff up or down for endless style, slimmer toe shape, and a removable contoured sheepskin insole engineered for extra arch support. Crafted from ultra-plush sheepskin, the new silhouette is pretreated for water and stain resistance arming you for the occasional shower or mid-morning coffee spill.
The five-part digital series is running through the holiday season, rolled out in-store, online, across social channels, and in paid media. The campaign celebrates the highly-coveted feel of UGG®, shedding light on the full spectrum of Classic Boot iterations including the Classic Cuff, New Classic, Classic Street, Classic Luxe, and Classic Slim. Visit UGG.com or follow @UGG #UGGseason for a closer look at campaign highlights.
“Through Cass’ incredible ability to capture the true essence of a person in film, our latest campaign featuring Rosie Huntington-Whiteley and Andreea Diaconu celebrates the power of friendship, personal style and the confident spirit of women everywhere,” said Nicks Ericsson, UGG® Global Marketing Director.
Download images of the full campaign, video and product here
The new Classic Cuff is available at all UGG® concept stores worldwide, online at UGG.com and at select wholesale partners. The Classic Cuff Mini retails for $160 USD, the Classic Cuff Short retails for $180 USD and the Classic Cuff Tall retails for $220 USD. To view the new Classic Cuff visit http://www.ugg.com/women-boots-classic-cuff/.
About UGG®
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
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