NEW YORK--(BUSINESS WIRE)--
UGG® for Men (a division of Deckers Brands, NYSE: DECK) announces the launch of their new holiday style, the Neumel Velvet, which will be sold exclusively at Footaction later this month. The style debuted at a private event in New York City where UGG® brand ambassador, Vic Mensa shared his inspiration behind the campaign with legendary Hot 97 DJ Ebro Darden, followed by a live performance.
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UGG for Men Neumel Velvet sold exclusively at UGG and Footaction. (Photo: Business Wire)
This fall, UGG® launched select men’s styles at Footaction, a national retailer of apparel and footwear lifestyle brands. Grammy®-nominated artist Vic Mensa stars in the campaign celebrating the partnership, which launched earlier this month.
“When UGG reached out to me I thought it was something fresh and something out of left field that I can reimagine into my own style,” said Vic Mensa.
The top-selling Neumel has been updated with a festive black velvet upper and patent leather trim just in time for the holidays. The chukka features a low profile sole and luxurious wool lining, pioneering a new standard of casual footwear.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGGforMen #DoNothing
About Footaction
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footaction.com, footlocker.com, Eastbay.com and SIX02.com, the Company is a leading provider of athletic footwear and apparel.
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Photo Credit: Footaction
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Photo Credit: Jake Osmun
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