GOLETA, Calif.--(BUSINESS WIRE)--
Launching today, UGG® (a division of Deckers Brands, NYSE: DECK) has announced its partnership with ReMing – one of Korea’s most influential stylists. Calling upon her closest friends and the region’s top models; ReMing pairs her signature style with the reimagined UGG® Classic collection to capture the multitude of ways the brand fits into every girl’s wardrobe this fall.
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UGG announces its partnership with ReMing - one of Korea's most influential stylists. (Photo: Business Wire)
“Working with a globally recognized and loved brand like UGG was so fun and rewarding for me,” says ReMing. “UGG is a very versatile brand so depending on how you style it you can get a very street-inspired look or a more luxurious one. Even something as simple as adding socks adds a completely different look depending on the wearer and occasion.”
To capture the distinct styling of each of the brand’s Classic styles, ReMing worked with eight influencers to showcase the different looks including: K-pop singer Hyo Min; DJ, Producer and fashionista Peggy Gou; Korea’s top models So Young Kang, Hee Hyun Park and YIU; Fashion Director Mirim Lee; Producer and model Suim Jang and Paris-based Art Director Moonkyu Lee.
“I was inspired by the essence of Seoul and brought that to life through eight stylings which were shot in and around this amazing city. I wanted to capture how you can wear UGG footwear in a more sophisticated and refined way," continued ReMing.
Featuring the most popular silhouettes from its fall 2016 collection, the new UGG® styles are pretreated for water and stain resistance and boast a slimmed down silhouette and contemporary style that is perfect for all-day, everyday wear.
Behind-the-scenes footage and images from the campaign will be unveiled on UGG.com and across the brand’s social pages beginning today. For access to assets from the campaign, please visit: https://drop.deckers.com/MyClassicStyle%20APAC%20Edition/.
Notes to Editors:
About the UGG® brand
Founded in 1978 in California, UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. Recognized as a premium lifestyle brand with more than $1 billion in annual sales, UGG® offerings include: men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information please visit www.ugg.com. @UGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 154 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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