NEW YORK--(BUSINESS WIRE)--
The limited edition Men’s collaboration between UGG® (a division of Deckers Brands, NYSE: DECK) and fashion brand 3.1 Phillip Lim, which was announced earlier this year, is now available for purchase. The collection is available on UGG.com, 31PhillipLim.com and at select global retail stores. Lim took his effortless, modern aesthetic and reimagined the Classic UGG® boot the brand is renowned for. The capsule collection features six distinct styles of men’s footwear that retail from $250 - $350 USD.
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Phillip Lim and Luka Sabbat at the UGG x 3.1 Phillip Lim collaboration launch event at The Crow's Nest in Montauk, NY (Photo: Hagop Kalaidjian / BFA)
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To help celebrate the launch of the collection, UGG® and 3.1 Phillip Lim orchestrated a private performance by the folk-pop duo Girlyboi under the stars at rustically-chic The Crow’s Nest in Montauk, New York. Fashion and creative influencer Luka Sabbat attended the event in the Classic Short Duck boot from the collaboration.
The collection is supported by a marketing campaign envisioned by Phillip Lim, who acted as Creative Director. Campaign stars consisted of models Paolo Rodan, Joseph Matick of Girlyboi, Olan Prenatt, Nam Garsinii and Andoni Anastasse, who were captured by photographer But Sou Lai and videographer Jaime Rubiano of JLJR Studio. Wardrobe was curated by fashion stylist Julie Ragolia and grooming was handled and finessed by Edward Lampley. Paying homage to both the UGG® brand’s California heritage and Phillip’s roots, the campaign was shot in Los Angeles; across locations that encapsulate the spirit of the city from stark urban settings to natural, serene hills. The magic behind the campaign shoot was made possible by Rockman Productions and location set was designed by Eli Metcalf.
The collection features water-resistant calf and ankle length boot silhouettes complete with masculine hardware zippers — a detail present throughout Phillip Lim’s own ready-to-wear Fall/Winter 2017 collection — as well as muted and pop color palettes, and cozy flannel wool material in a neutral and plaid design.
“I wanted to collaborate with UGG because I felt that together we could create a collection that would inspire a laid-back sense of cool,” said Phillip Lim. “The approach stemmed from my California roots and memories of wearing UGG—a pure expression of unexpected fun and casual elegance.”
“Phillip Lim brings a fresh perspective to our Men’s line, reimagining our iconic styles in a new way,” said Andrea O’Donnell, President, Fashion Lifestyle, Deckers Brands. “This collection reflects his thoughtful craftsmanship in artful stitching and precise detail. We are thrilled to partner with him on this innovative capsule collection this season.”
About the UGG® brand
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, please visit www.ugg.com. @UGG @UGGforMen
About 3.1 Phillip Lim
3.1 Phillip Lim’s raison d’être is providing an approachable designer experience with beautiful everyday classics accented with touches of madness. The result — cool, easy, chic looks for men and women that embody youthful elegance and personal style. Phillip Lim debuted his eponymous brand, 3.1 Phillip Lim, in 2005 to instant success, both critically and commercially. Over ten years later, the brand is now available in over 50 countries and 450 boutiques and department stores worldwide. The company’s vision of designer clothes at contemporary prices has opened up the once dormant bridge market, establishing itself as a respected business model and is seen as a pioneering force in the industry.
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