SAN FRANCISCO--(BUSINESS WIRE)--
PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today an exclusive home décor partnership with ivivva, the athletic apparel brand created by lululemon and inspired by active girls. Available for purchase in July 2017, the ivivva for PBteen capsule collection offers a range of home décor products including furniture, bedding, and decorative accessories created to transform a tween or teen’s bedroom into a space that reflects and inspires their active lifestyle. Featuring signature prints from ivivva’s Fall 2017 season and a bright, inspirational aesthetic, the collection includes more than 40 pieces, from bedding and desk accessories to a ballet barre and goal boards.
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ivivva for PBteen Collection Coming Soon (Photo: Business Wire)
“We believe that girls are unstoppable and we are excited that they can now express themselves by creating an ivivva bedroom space that inspires them to dream big and achieve their goals,” says Kristy Maynes, General Manager of ivivva by lululemon.
“We are proud to partner with ivivva, a like-minded brand who encourages girls to express themselves and develop their inner confidence,” says Jennifer Kellor, executive vice president of merchandising, PBteen. “ivivva brings vibrancy of color and pattern to the collection, creating functional and inspirational spaces.”
The ivivva for PBteen capsule collection will be available in July 2017 in PBteen stores and online at PBteen.com. In addition, an assortment of products from the collection will be sold in select ivivva stores and online at ivivva.com. Be the first to know when the collection launches by signing up at pbteen.com/ivivva.
ABOUT IVIVVA
Created in 2009, ivivva by lululemon designs beautiful, technical athletic wear for girls (in sizes 6-14) and connects them through experiences that inspire them to reach their full potential: as a leader and an athlete. From running and internships to dance and goal-setting, ivivva stores offer a variety of complimentary classes and programs for unstoppable leaders. ivivva has more than 70 locations across North America and is headquartered near the beach in beautiful Vancouver, BC Canada.
Shop or find the store nearest you at www.ivivva.com.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, PBteen ♥ and its PBteen blog. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 624 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.
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