BROOKLYN, N.Y.--(BUSINESS WIRE)--
West Elm today debuted its 2016 holiday collection of kitchen textiles and ornaments in support of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). The eight piece collection of novelty tea towels and felt ornaments features caricatures of four social media famous pets: “Sir Charles Barkley” (@barkleysircharles), “Lionel the Hedgehog” (@lionelthehog), “Brimley the Cat” (@brimleycat) and buddies “Priscilla and Poppleton the Pigs” (@prissy_pig). For every collection product purchased, West Elm will donate $1 to support the ASPCA and help pets in need, with a minimum donation of $20,000 through January 31, 2017.
“Our collection is designed to support the many programs and services of the ASPCA, and help bring joy to animals in need,” said Nancy Tsuei, West Elm senior vice president of merchandising. “We are as delighted to celebrate the holidays with our pets as our customers are about sharing photos of their furry loved ones on social media.”
On November 10, West Elm stores nationwide will celebrate the ASPCA collaboration by inviting shoppers and supporters to take an in-store holiday photo with their family and pets from 6 p.m. to 8 p.m. For every photo taken in a participating store on that date, then shared on social media and tagged using #westelmxaspca, West Elm will donate one additional dollar to the ASPCA, up to $5,000. Participants will also receive 20 percent off their next minted.com order for personalized holiday cards.
Instagram pet celebrities from the West Elm and the ASPCA collection will also make special appearances at select West Elm stores during the November 10 event including:
- @barkleysircharles and @brimleycat at West Elm Seattle located at 2201 Westlake Avenue from 6 p.m. - 8 p.m.
- @lionelthehog at West Elm Charleston located at 484 King Street from 6 p.m. - 8 p.m.
- @prissy_pig duo at West Elm Jacksonville located at 10274 Buckhead Branch Drive from 6 p.m. - 7 p.m.
To learn more about the West Elm and the ASPCA collection visit blog.westelm.com. For up-to-date information on in-store events, promotions or to RSVP to attend on November 10, please visit westelm.com/stores and click on your local store. The West Elm and the ASPCA collection is priced from $10-$16 and available now at West Elm stores in the U.S. and online at westelm.com.
About West Elm
Headquartered in Brooklyn, NY since 2002, West Elm opened its first store in DUMBO, the neighborhood it still proudly calls home. With the mission of helping customers express their personal style at home, work and away, everything West Elm does is designed to make an impact in everyday life, from creating unique, affordable designs for modern living to its commitment to Fair Trade Certified, from LOCAL and handcrafted products to community-driven in-store events and collaborations. The brand operates 98 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. In addition to home furnishings retail, West Elm operates West Elm Workspace in the commercial furnishings industry. West Elm publishes the blog Front+Main and is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube. West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
About the ASPCA®
Founded in 1866 and celebrating its 150th anniversary this year, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first animal welfare organization in North America and serves as the nation’s leading voice for animals. More than two million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. For more information, please visit www.ASPCA.org, and be sure to follow the ASPCA on Facebook, Twitter, and Instagram.
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