Apple: Alternative Data Shows Lack of Enthusiasm for New iPhones
Tracking online search and conversations points to weaker consumer interest in the latest iPhone devices compared to predecessors. This is true in global online search, as well as online conversations in North America, Europe and China. However, there is evidence of a positive bias towards premium products which could support ASPs.
Eagle Alpha Insight
Weakness in demand indicators in the week after launch for Apple’s latest iPhone range could foretell weaker unit demand for the devices through the entire lifecycle.
Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. The company's products include: iPhone; Mac; iPad; and wearables, home and accessories, which includes AirPods?, Apple TV?, Apple Watch?, Beats? products, HomePod?, iPod touch? and other Apple-branded and third-party accessories. The company's services include: digital content stores and streaming services; AppleCare, which includes AppleCare + (AC+) and the AppleCare Protection Plan; iCloud, which is the company's cloud service; licensing; and other services, which include Apple Arcade?, Apple Card?, Apple News+, and Apple Pay, a cashless payment service.
Company Overview
Eagle Alpha is focused on solving the challenges that asset managers face when working with alternative data. The Eagle Alpha solution has six parts:
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