GoPro: Online Pricing Trends a Positive for September Quarter
Summary:
Analyzing Eagle Edge web crawled data we show metrics for GoPro’s market share and pricing. ASP remains strong in the quarter but share of bestsellers declined sequentially. Google search data for GoPro has been improving since Q4’17.
Eagle Alpha Insight
Online retail metrics show a mixed performance in Q3’18 and demand indicators have leveled off. With positive end demand and pricing, GoPro fundamentals should be positive for the quarter.
GoPro makes cameras, and mountable and wearable accessories. The company sells its products globally through retailers, distributors and on gopro.com. The company's products include: HERO8 Black, which is a camera featuring HyperSmooth 2.0 image stabilization, TimeWarp Video 2.0, built-in mounting, live streaming, cloud connectivity, voice control, improved audio and touch display; MAX, which is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, built-in mounting, audio, live streaming, voice control and a front facing touch display; and GoPro Plus, which is a subscription service that provides a camera protection plan.
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