L Brands: Social Media Data Shows Some Signs of Brand Stability
Summary:
Eagle Alpha’s Web Queries, a tool to measure social media mentions and sentiment, is showing some early signs of stability in consumer interest in L Brands. Core products and Sports related products are seeing a rebound in in recent months after a weak start to the year.
Eagle Alpha Insight:
Online conversation surrounding L Brands is largely in line with the decline in fortunes of the company in recent years. The data points to a stabilization in online consumer voice, and may point to early signs of recovery in consumer sentiment for the company.
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