AUTOMOTIVE SEMICONDUCTORS: Driven By What’s Inside MELE BB
This note will take a look at the automotive semiconductor market, its prospects and some of the megatrends that will drive up the cost of electronics in future vehicles. Thereafter, we’ll delve further into driving automation, discussing the growth of the ADAS industry, how it will increase the demand for sensors, and how the different sensor technologies for autonomous cars compare. Lastly, we will discuss the fabless supplier Melexis, its product portfolio's suitability for ADAS/AD applications, and its mid- to long-term prospects for the CBS industry as well as the powertrain sector.Melexis designs, develops, tests and markets advanced integrated circuits primarily for the automotive industry. Co. sells its products to a wide customer base in the automotive, medical and industrial markets in Europe, Asia and North America. Co.'s main products are Hall effect ICs, Pressure and Acceleration Sensors, Sensor Interface ICs, Automotive Systems-on-a-Chip, Embedded Microcontrollers, Bus System Chips, Optical and Infrared sensors. In each case the products are primarily developed for automotive applications and designated lead customers with subsequent use in commercial and industrial applications.
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