Few Surprises in British American Tobacco's 4Q as Shares Remain Materially Undervalued
There were few surprises in British American Tobacco's preliminary results for 2018, given that the company had released a preclose trading update in December. BAT was in line with our forecast for EPS but missed on the top line. We are retaining our medium-term estimates and our GBP 45 fair value estimate for the ordinary shares. We think there is significant upside to BAT and the tobacco group more broadly, but we recognize that a number of exogenous risks must pass in order for sentiment to i...British American Tobacco is engaged in tobacco and nicotine products. This includes Co.'s Next Generation Products, comprising its vapour and tobacco heating products, and its oral tobacco and nicotine products such as moist snuff and snus. Co.'s U.S business (Reynolds American) brand portfolio which includes Newport, Camel and Pall Mall. These, and other brands including Doral, Misty and Capri, are manufactured in a variety of styles and marketed throughout the U.S. Co. has other international and local cigarette brands including Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, Benson & Hedges, John Player Gold Leaf, State Express 555 and Shuang Xi.
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