Chipotle Caps off a Strong 2018 While Building New Sales Layers, but Reflected in Market Prices
Chipotle's fourth-quarter update offered the clearest evidence to date that it has corrected organizational issues that led to underwhelming customer experience the past several years while taking steps to reclaim its mantle as one of the industry's leading innovators (and reinforcing the brand intangible asset behind its narrow moat). Comps of 6.1% (2.0% traffic, 3.3% price, 0.8% mix) were the clear highlight of the quarter, not only because it puts Chipotle among industry leaders, but also bec...Chipotle Mexican Grill together with its subsidiaries operates Chipotle Mexican Grill restaurants, which feature a menu of burritos, burrito bowls (a burrito without the tortilla), tacos, and salads. The company operates Chipotle restaurants throughout the United States, international Chipotle restaurants, and non-Chipotle restaurants. The company uses various herbs, spices and seasonings to prepare its meats and vegetables. The company also serves tortilla chips that seasoned with lime juice and salt, with sides of hand mashed guacamole, salsas, or queso. In addition to sodas, fruit and tea drinks, and organic milk, most of the company's restaurants also provide a selection of beer and margaritas.
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