Chipotle Management Changes and Guest Experience Initiatives Positive but Execution Questions Linger
On Dec. 12, Chipotle announced that Steve Ells will return to the role of sole CEO after the resignation of co-CEO Monty Moran, along with several guest experience initiatives. These strike us as incremental positives, but in the wake of last year's well-publicized food safety incidents, we believe the full benefit to Chipotle's brand intangible asset moat source behind our narrow moat rating and long-term fundamentals will come down to execution.On the surface, refining Ells' role to "oversee ...
Chipotle Mexican Grill together with its subsidiaries operates Chipotle Mexican Grill restaurants, which feature a menu of burritos, burrito bowls (a burrito without the tortilla), tacos, and salads. The company operates Chipotle restaurants throughout the United States, international Chipotle restaurants, and non-Chipotle restaurants. The company uses various herbs, spices and seasonings to prepare its meats and vegetables. The company also serves tortilla chips that seasoned with lime juice and salt, with sides of hand mashed guacamole, salsas, or queso. In addition to sodas, fruit and tea drinks, and organic milk, most of the company's restaurants also provide a selection of beer and margaritas.
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