Digital, Menu, and Marketing Strategies Anchor Chipotle's Comeback but Reflected in Market Prices
With a continuation of strong comps (up 10%, including almost 7% transaction growth, 2% pricing, and 1.5% mix benefit from delivery orders) and solid restaurant margin gains (up 120 basis points to 20.9%) in narrow-moat Chipotle Mexican Grill's second quarter, the natural questions facing investors are (1) what comp trends will look like as the firm laps consumer adoption of its digital and delivery initiatives in the back half of the year and (2) whether the market is pricing in overly aggressi...Chipotle Mexican Grill together with its subsidiaries operates Chipotle Mexican Grill restaurants, which feature a menu of burritos, burrito bowls (a burrito without the tortilla), tacos, and salads. The company operates Chipotle restaurants throughout the United States, international Chipotle restaurants, and non-Chipotle restaurants. The company uses various herbs, spices and seasonings to prepare its meats and vegetables. The company also serves tortilla chips that seasoned with lime juice and salt, with sides of hand mashed guacamole, salsas, or queso. In addition to sodas, fruit and tea drinks, and organic milk, most of the company's restaurants also provide a selection of beer and margaritas.
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