Colgate to Amp Up Brand Spending in 2019 to Withstand Competitive Pressures; Shares Attractive
Lagging top-line performance has plagued consumer products firms the past few years, and Colgate has not been immune. However, we view favorably the firm’s strategic intent to enhance its spending on product innovation (within its core mix, across adjacent categories, and throughout the digital realm) and advertising (which management suggested would increase on an absolute basis and as a percentage of sales in fiscal 2019, likely to a low-double-digit percentage of sales) as a way to ensure Col...Colgate-Palmolive manufactures and markets a variety of products in the United States and around the world. The company has two product segments: Oral, Personal and Home Care; and Pet Nutrition. Oral, Personal and Home Care products include toothpaste, toothbrushes and mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin care products, dishwashing detergents, fabric conditioners, household cleaners, and other similar items. Pet Nutrition products include specialty pet nutrition products manufactured and marketed by Hill's Pet Nutrition.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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