Ford's April Sales Down Large, but F-Series Still Sells Over 70,000
Automakers reported April auto sales that were weaker than the market expected but still at what we consider a healthy level. Total sales fell 4.7% year over year to about 1.43 million, while the seasonally adjusted annualized selling rate, or SAAR, came in at 16.92 million, down from 17.41 million in April 2016. April 2017 did have one less selling day than April 2016, but we calculate that the industry still declined by 1% after adjusting for the difference. We wrote in our April 3 sales note ...Ford Motor designs, manufactures, markets, and services a line of Ford cars, trucks, sport utility vehicles, electrified vehicles, and Lincoln vehicles, as well as provides financial services through its subsidiary, Ford Motor Credit Company LLC. The company is engaged in electrification; mobility solutions, including self-driving services; and connected vehicle services. The company has three operating segments: Automotive, which includes the sale of Ford and Lincoln vehicles, service parts, and accessories; Mobility, which includes its autonomous vehicles and its investment in mobility through Ford Smart Mobility LLC; and Ford Credit, which includes vehicle-related financing and leasing activities.
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