Ford's 2019 Outlook Cautious on Macro Issues Despite New Light Truck Offerings
At an investor conference held in Detroit with the auto show on Jan. 16, Ford gave a high-level 2019 outlook and updated 2018 guidance. The news was not great but it was not terrible either, and we do not see a reason to change our fair value estimate. We had been hoping for more of an upbeat tone given Ford is bringing many new light truck models to market in 2019, but we think management is remaining more cautious for now. For 2019, management expects another full-year loss in China but less o...Ford Motor designs, manufactures, markets, and services a line of Ford cars, trucks, sport utility vehicles, electrified vehicles, and Lincoln vehicles, as well as provides financial services through its subsidiary, Ford Motor Credit Company LLC. The company is engaged in electrification; mobility solutions, including self-driving services; and connected vehicle services. The company has three operating segments: Automotive, which includes the sale of Ford and Lincoln vehicles, service parts, and accessories; Mobility, which includes its autonomous vehicles and its investment in mobility through Ford Smart Mobility LLC; and Ford Credit, which includes vehicle-related financing and leasing activities.
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