Report
David Whiston, CFA, CPA, CFE
EUR 101.80 For Business Accounts Only

Ford's January Sales Held Back by Crossovers, but F-Series Pricing Remains Excellent

Automakers started U.S. sales reporting with January’s results on Feb. 1. January is often the weakest month of the year due to its timing after Christmas and winter weather, so we will reserve passing opinion on how the year is progressing until after March’s results. For 2018, we expect sales of 16.6 million-16.8 million because we anticipate leasing penetration to decline as automakers will not want to take on more residual value risk in a declining used vehicle price environment. We also thi...
Underlying
Ford Motor Company

Ford Motor designs, manufactures, markets, and services a line of Ford cars, trucks, sport utility vehicles, electrified vehicles, and Lincoln vehicles, as well as provides financial services through its subsidiary, Ford Motor Credit Company LLC. The company is engaged in electrification; mobility solutions, including self-driving services; and connected vehicle services. The company has three operating segments: Automotive, which includes the sale of Ford and Lincoln vehicles, service parts, and accessories; Mobility, which includes its autonomous vehicles and its investment in mobility through Ford Smart Mobility LLC; and Ford Credit, which includes vehicle-related financing and leasing activities.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
David Whiston, CFA, CPA, CFE

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