Report
Dan Wasiolek
EUR 101.80 For Business Accounts Only

Hilton's strengthening brand advantage evident by its growing loyalty, direct booking, and pipeline.

We maintain our stance that Hilton’s prominent brands, (key driver of its narrow moat), robust loyalty program, and leading direct booking campaign position the company for continued share gains over the next several years. This view was once again supported by the company’s robust 16% pipeline growth during the first quarter, increasing revenue coming from loyalty members, and growing portion of direct bookings, which backs our average annual mid-single-digit unit growth forecast (above long-te...
Underlying
Hilton Worldwide Holdings Inc

Hilton Worldwide Holdings is a holding company. Through its subsidiaries, the company is engaged in hospitality with operations organized in two operating segments: management and franchise, which includes all of the hotels the company manages for third-party owners, as well as all franchised hotels operated or managed by someone other than the company; and Ownership, which includes hotels that the company owned or leased or that are owned or leased by entities in which the company owns a noncontrolling financial interest. Hilton Honors is the company's guest loyalty program that rewards guests with points for each stay at nearly all of its properties, which are then redeemable for free nights and other goods and services.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Dan Wasiolek

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