Report
Denise Molina
EUR 101.80 For Business Accounts Only

iRobot Increases Guidance for the Second Time, But We See Reasons for Caution on the Medium Term

Following a boost in U.S. sales from Amazon's Prime Day, iRobot's management increased 2017 guidance for the second quarter in a row and positively surprised the market. While we believe that Roomba is a well designed product with good brand recognition, in the medium term, we are concerned about pricing pressure as sensors and other components have become cheaper and the technological divide between Roomba and other higher-end models narrows. We also believe that the company's Braava jet moppin...
Underlying
IRobot Corporation

iRobot is a consumer robot company. The company's portfolio of solutions features technologies for the connected home and concepts in cleaning, mapping and navigation, human-robot interaction, and physical solutions. The company provides multiple Roomba floor vacuuming robots. The Braava robots automatically dust and damp mop hard-surface floors using cleaning cloths or the company's designed reusable microfiber cloths and include a reservoir that dispenses liquid throughout the cleaning cycle to keep the cloth damp. The robotic lawn mower, Terra t7 is being designed with a mapping and navigation system. Using the engaging Root Coding App, kids can learn coding fundamentals while they play, explore, and create.

Provider
Morningstar
Morningstar

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.

Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.

We have operations in 27 countries.

Analysts
Denise Molina

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