Loyal Customers Give Narrow-Moat Lululemon an Edge as Athleisure Grows; FVE Increased
We maintain our narrow moat rating on Lululemon but raise our fair value estimate to $129 from $82. Our narrow moat rating is based on Lululemon’s intangible brand asset. We think the firm benefits from the athleisure trend and, despite competition from rivals like wide-moat Nike and no-moat Gap’s Athleta, will continue to achieve premium pricing due to its strong brand and the quality of its merchandise. We think Lululemon will successfully execute the “Power of Three†(innovation, e-commerce, ...lululemon athletica is a designer, distributor, and retailer of athletic apparel. Co.'s athletic apparel is marketed under the lululemon and ivivva brand names. Co. provides a line of apparel and accessories for women, men and female youth. Co.'s apparel assortment includes items such as pants, shorts, tops, and jackets designed for healthy lifestyle and athletic activities such as yoga, running, training, other sweaty pursuits, and athletic wear for female youth. Co. also provides fitness-related accessories. Co. primarily conducts its business through two channels: company-operated stores and direct to consumer. As of Jan 28 2018, Co. operated 404 stores.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offer an extensive line of products and services for individual investors, financial advisors, asset managers, and retirement plan providers and sponsors.
Morningstar provides data on approximately 530,000 investment offerings, including stocks, mutual funds, and similar vehicles, along with real-time global market data on more than 18 million equities, indexes, futures, options, commodities, and precious metals, in addition to foreign exchange and Treasury markets. Morningstar also offers investment management services through its investment advisory subsidiaries and had approximately $185 billion in assets under advisement and management as of June 30, 2016.
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