P&G Closes Book on Mix Reset, Sets Stage for Improved Long-Term Results; Shares a Bit Undervalued
After closing the book on a significant brand rationalization, cutting 100 brands from its mix--leaving it with 65 brands--P&G’s fourth-quarter results suggest it is now poised to realize accelerating sales and volume growth, facilitated by more focused brand spend and hence an ability to more effectively tap into and respond to evolving consumer trends. We surmise the benefit of this focus is starting to surface, as evidenced by the 2% organic sales growth (which came in the face of intense...Procter & Gamble provides consumer packaged goods. The company's products are sold primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, beauty stores, other stores and pharmacies. The company has five reportable segments: Beauty, which includes hair care, and skin and personal care products; Grooming, which includes shave care products; Health Care, which includes oral care and personal health care products; Fabric and Home Care, which includes fabric care and home care products; and Baby, Feminine and Family Care, which includes baby care, feminine care and family care products.
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